Add a message and ship estimate

In Waitly, choose Preorders, select the policy, and scroll to What shoppers see.

On every plan, the product page shows the “Pre-order” badge and “Pay in full today. This item ships later.” On Growth you can add a message and a ship estimate.

Type up to 200 characters in Message, for example what the preorder includes or why it’s worth the wait. It shows under the Pre-order terms on the product page.

Don’t write prices. They don’t change with the shopper’s currency.

Pick one in Ship estimate:

A date — fill in Ships around. Shoppers read “Ships around October 15, 2026.”

A range of dates — fill in From and To. Shoppers read “Ships October 10, 2026 – October 20, 2026.”

A time after the order — a number in From, optionally one in To (optional), and days after the order or weeks after the order. Shoppers read “Ships 3–4 weeks after you order.” Good for made-to-order goods.

Every order with a preorder is tagged “waitly-preorder” in Shopify. In the Order tag card, add this policy’s own Tag beside it, so you can filter its orders in Shopify.

Use one word or phrase, with no commas. Waitly never removes a tag, and a changed tag applies to new orders only.

Select Save in the bar at the top. Open a covered, sold-out product in your store: the Pre-order block now shows the estimate and your message.

When a shopper adds it to the cart, the line carries Ships with the estimate, so it also appears in the order.