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Mark a product Coming Soon

Mark a sold-out product so its page takes “I want this” signups, then email everyone waiting when you add stock.

ProNeeds the Pro plan.

Before you start

  • Your store is on the Pro plan.
  • The product exists in Shopify and has no stock for sale.
  • The Coming soon block is on your product page. See “Set up the Coming soon form”.
  1. 1

    Open Coming Soon

    In your Shopify admin, open Waitly and choose Coming Soon in the menu.

    Marked products lists every product you’ve marked. Until you mark one, it’s empty.

    Shopify admin · Waitly
    The Coming Soon page in Waitly, with the Mark a product button at the top right, an empty Marked products card, the Form fields card and the Launched list below.
    1. 1Open Coming Soon
    2. 2Mark a product
    3. 3Marked products, empty at first
  2. 2

    Mark a product

    Select Mark a product, tick the product in Shopify’s product picker and select Add. A message says the product is marked Coming Soon, and the product joins the list.

    Its product page now shows an “I want this” form in place of Notify me.

    Shopify admin · Waitly
    Shopify’s Add product picker open over the Coming Soon page, with The Collection Snowboard: Hydrogen ticked and the Add button ready.
    1. 1Tick the product
    2. 2Select Add
  3. 3

    Know which products can be marked

    Only a product with no stock for sale can be marked, because stock arriving is what launches it. A product that sold before and is now sold out is fine; anyone already waiting for it to come back stays on the waitlist.

    If the product has stock, Waitly shows This product cannot be marked and tells you how many are in stock.

    Shopify admin · Waitly
    A red banner on the Coming Soon page headed This product cannot be marked, saying The Collection Snowboard: Hydrogen has 50 in stock, so it is already on sale, and that Waitly can mark only a product that is sold out.
    1. 1Why the product wasn’t marked
  4. 4

    Check that the form is showing

    The Form column tells you what shoppers see. Form showing means the form is on the product page. Partly on preorder means some variants take preorders instead.

    Form hidden comes with the reason, for example the product isn’t published to the Online Store, Shopify doesn’t track its stock, or it keeps selling when out of stock. Fix that in Shopify and the form appears.

    Waiting, Units wanted and Potential revenue show the demand so far. Select a product name to open its waitlist, where a Coming Soon card shows the most wanted options, units wanted and shopping countries.

    Shopify admin · Waitly
    The Marked products card on the Coming Soon page with one row, The Out of Stock Snowboard, showing a green Form showing badge, 0 waiting, 0 units wanted, no potential revenue yet and a Remove button.
    1. 1What shoppers see
    2. 2Demand so far
    3. 3Remove the mark

    Tip: The form only shows on a variant that tracks stock, stops selling at zero and has none. A variant a preorder policy covers takes preorders instead: the form is hidden for it, and the Pre-order panel shows there if the Pre-order block is on the page.

  5. 5

    Remove a mark if you change your mind

    Select Remove on the product’s row. You’ll see Mark removed, and the product page goes back to Notify me.

    Shoppers who already signed up stay on the waitlist and still get an email when the product comes into stock.

  6. 6

    Launch by adding stock

    When you add stock in Shopify, the product launches. Waitly emails everyone waiting that it’s now available, and the mark ends by itself.

    The product then moves to Launched, which lists launches from the last 90 days with Alerted, Bought after alert and Recovered revenue.

    Shopify admin · Waitly
    The Launched section of the Coming Soon page: The Collection Snowboard: Oxygen, launched Sep 26, with 4 shoppers alerted, 2 who bought after the alert and $2,050.00 USD of recovered revenue.
    1. 1A launched product
    2. 2What the launch brought in

Questions

What do shoppers get when the product launches?
An email saying the product is now available, never “back in stock”, because it was never on sale before. Shoppers who joined with Notify me before you marked it get the usual back-in-stock wording.
What happens to my marks if I leave Pro?
They’re kept, but the product page shows Notify me in place of the Coming Soon form. Shoppers already waiting still get their launch email.

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